In 2012, Damien Fleury founded his own wine company, THE SWISS WINE STORE (TSWS), in Hong Kong and has taken the post of executive director. TSWS offers a unique and genuine collection of high quality, terroir-driven artisanal wines which are made from rare or indigenous grape varieties.

The wide and diverse selection of red, rose, white, sweet and sparkling wines selected by TSWS come from the top and greatest Swiss family wineries. Since its marketing, Swiss wines from TSWS are highly praised and listed in top hotels and restaurants of Hong Kong such as The Four Seasons, The Peninsula, The Ritz-Carlton, The Island Shangri-La and The Mandarin Oriental, and private clubs such as LRC (Ladies Recreation Club), The Hong Kong Club, The Hong Kong Golf Club and more.

Damien Fleury, the Wine Master

Damien Fleury, a native of the French speaking area of Switzerland, developed a passion for treasured Swiss wines around the early 2000's. Damien's refined and eclectic taste associated with a quest for the best and for authenticity leaded him to become a very close friend to some of the finest Swiss artisan winemakers.

Since then Damien has been devoted to promoting and developing the image of Swiss wines in collaboration with official Swiss organizations during public events and fairs such as Vinexpo in Hong Kong and private events with prestigious Swiss brands such as Hublot, Blancpain, Montblanc and many others. Damien also organized and coordinated Swiss Wine Masterclasses at Vinexpo in Hong Kong with Paolo Basso, Best Sommelier in the World 2013.

Small but Legitimate Wine Country

Since the Roman Empire
162nd country by its area
20th country by its vineyards area
The national production covers 35% of the country’s demand and only 1 % is exported for prestige

An Alpine Country

70% of the Swiss territory is tormented and mountainous
High altitude vineyards located between 270 and 1100 metres
A climate strongly influenced by the Alps

Swiss Wine Styles

Cool climate wines among Alto-Adige, Burgundy and Alsace
Generally with low alcohol 12-13%, occasionally 14-15%
Versatile and pleasant. Favorable for various food pairing that do not mask the flavours of a dish

Les Frères Dutruy

Les Frères Dutruy, located in La Côte, Vaud, Switzerland, is one of the finest Swiss winemakers and a star brand in TSWS.
The family estate was founded in 1917. Representative of young generation owners, the two brothers Christian and Julien Dutruy had broadened their horizons by studying and working abroad before taking over the century old family estate in 2006.
Renowned for their fresh and modern wine styles, and among others for bringing back its nobility to the Gamay grape, they have become the reference between Nyon and Geneva.
Christian and Julien inaugurated a brand new state-of-the-art winery in 2015 and have stuck to organic farming firmly.

Honorable Titles


  • Les Frères Dutruy | AOC La Côte
    Chasselas Cuvée Spéciale

    Grape  Chasselas
    Tasting Notes  Brilliant straw color. Subtle and complex aromas of white flowers, linden, wisteria and mineral notes. Voluptuous and rich mouth-feel
    Food Pairing  Ideal with aperitifs, fish, chicken, seafood, cheese

  • Les Frères Dutruy | AOC La Côte

    Grape  Gamay
    Tasting Notes  Deep purple color. Red and black berries aromas(black cherry, sour cherry). Complex well balanced palate with smooth and silky tannins
    Food Pairing  Duck terrine, poultry, meat, game, grilled fish, cheese

Shining Features

A Unique Alpine Terroir
Cool climate wines with a great minerality

Defining Indigenous Grapes
A rich variety of grapes married with outstanding terroirs

Fresh Fine Wines
Providing pleasant and versatile wines for food pairing